[.green-span]Maximize Lending Intelligence with the Attribute Builder[.green-span]

In modern digital lending, flexibility and precision are critical - especially for integration partners supporting custom underwriting, scoring models, and automated offer generation. That’s where Lendflow’s Attribute Builder delivers exceptional value.

While not new, the Attribute Builder is a foundational tool designed to help lenders and underwriters build, manage, and automate custom attributes that power every stage of the lending lifecycle. Whether you're integrating third-party data or refining your credit policy logic, the Attribute Builder ensures your platform adapts to your business—not the other way around.

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What It Does

The Attribute Builder allows you to define and calculate custom fields—called attributes—using formulas, static values, or external data sources. These attributes can drive underwriting decisions, offer logic, scoring, deal evaluation, and more.

Attributes can be:

• Dynamically calculated (e.g., proprietary score formulas)
• Integrated via API (e.g., credit score from TransUnion or revenue from QuickBooks)
• Used across workflows, including Data Orchestration, Scorecards, and Offer Builder

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Key Capabilities

• Custom Calculations: Model complex underwriting formulas like “Debt Service Coverage Ratio” or proprietary scorecards.
• Formula Evaluation: Test logic instantly and adjust on the fly—directly within workflow views.
• Publishing & API Support: Once published, attributes can be queried or updated via API, enabling real-time data updates.
• Flexible Data Sources: Use internal application data, policy tables, or third-party feeds to populate attribute logic.

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Built for Integration

As an integration partner, you can fully automate your workflows:

• Sync external data sources via API
• Drive custom eligibility rules with dynamic logic (e.g., “Monthly Revenue ≥ $25,000”)
• Trigger offer generation with real-time attribute values
• Integrate attributes into deal tracking and dashboard analytics

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UX & Technical Enhancements

The latest version includes:

• Streamlined formula building interface with support for multiple data types
• On-page editing and logic evaluation
• Attribute filters (static vs. expression) for easier navigation
• Backend performance improvements

Coming soon: cell-level table calculations, spreadsheet imports, and AI-assisted formula creation.

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Real-World Applications

• Underwriting: Build eligibility filters such as “CMS ≥ 660” or risk-based tiering.
• Offer Generation: Set dynamic loan amounts, fees, and terms based on attribute values.
• Third-Party Data: Seamlessly integrate with credit bureaus, accounting tools, or alternative data providers.

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Getting Started

Access the Attribute Builder via your Lendflow dashboard under the Settings/Profile section. From there, create, evaluate, and publish attributes for use across the platform. Need help with setup or custom formulas? We’re here to assist.

Unlock a smarter, more adaptive lending experience—with Attribute Builder at the core.