Seamless Embedded 
Lending Infrastructure 
for Brands & Lenders

A neutral rail that links 75 + lenders to SaaS, fintech, and marketplace platforms – so capital reaches SMBs faster and everyone wins.

We Connect Partners Fairly.

No Bias, No Extra Fintech Heavy-Lifting

Seamless access to capital: brands embed multiple financial products, lenders meet high-intent SMBs—all in one marketplace.

Lendflow for Brands

Meet your customer's needs by offering credit to retain more customers and support their capital needs.
Stax Payments sees payments are low for a customer and proactively suggests pre-qualified offers for credit from Lendflow Network Lenders using a single-line of code to help manage their working capital needs.
Hello Alice, a business services consultancy, leverages Lendflow to find the right lenders for their customers growth needs. No messy contracts or partnership headaches.
BuilderTrend, a construction project management software sees a potential cashflow gap arising from a project delay. With Lendflow, the contractors can access to a diverse set of 75+ capital partners offering 5+ products.

Lendflow for Lenders

Convert more applicants leveraging cutting edge technology to market, decision and turndown like never before.
Lendflow’s product is flexible and modular. Each component is fully embeddable, like credit decisioning and borrower onboarding, can be used individually or scaled as your platform grows. Use only what you need.
With a fully hosted credit model, BHG Financial is equipped to meet customers where they are with realtime, pre-qualified offers and digital checkout with a robust declines marketplace to drive higher conversion and lower operational expenses.
eCapital, a top 3 leading alternative lender, leverages Lendflow to vertically integrate their financial products into technology platforms to better convert high intent distribution and meet more customers where they are.

Choose The Entry Point 
That Fits Your Stack

Customer Acquisition Tools

Turn visitors into funded borrowers with multichannel acquisition:

Reach qualified SMBs through widgets, landing pages, a single-endpoint API, and trackable direct-mail—all deployable in hours, not sprints—so your funnel fills quickly without extra dev work.

Single-Page Application. Hosted loan flow you launch 
in minutes, no code or dev team needed.

Embedded Widget. Drop pre-qualified offers inside 
any page and keep users in the native UX.

Unified API. One endpoint handles data, decisioning, 
and payouts, slashing integration time.

Direct Marketing. Automated campaigns with trackable 
links that drive new borrowers to your funnel.

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Borrower Platform

Applicants track stages, upload docs, sign contracts, and see funding status—all without leaving your product. Lenders get clean files and real-time progress.

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Second-Look Marketplace

Smart waterfall rules minimize borrower friction, while centralized payouts and dynamic consent keep operations and compliance simple.

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Branded Capital 
Access Marketplace

Orchestrate product waterfalls, choose go-to-market mode (referral, co-brand, or full white-label), and keep all reporting and payouts in one dashboard.

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$1.56B

Capital Funded
Total financing delivered to SMBs through Connect-powered brand programs.

75+

Active Lenders
Specialty and bank partners ready to fund high-intent borrowers across every industry.

12K+

SMBs Funded
Businesses that have secured capital via widgets, landing pages, and unified API flows.

Connects Brands
to Embed Funding and Lenders

More Originations

75 + lender waterfall delivers high-intent 
SMB files, raising approvals and funded 
loan volume.

Higher Retention

Instant, white-label funding keeps users 
in-app, boosting repeat usage 
and revenue for brands.

Fair Network

Neutral rails match offers on merit, 
creating a transparent, efficient 
marketplace for all sides.

Frequently Asked Questions?

How long does it take to go live with Connect?

Most brands launch a white-label widget in under two weeks; full API integrations typically ship in 30–45 days.

Do I need separate contracts with each lender?

With Lendflow, we offer three separate pricing options allowing you to contract directly (self-managed), indirectly (managed by Lendflow) or a hybrid allowing you to construct a customized waterfall of partner engagements which best support your customer's needs.

Is borrower data SOC 2 compliant?

Yes. Lendflow is SOC 2 Type II compliant and undergoes regular audits to ensure high customer data protection standards to ensure your customers get the most secure customer experiences.

Can I customize the borrower experience?

Whether you require a single or secondary consent, one additional stip or many, an offline + online handoff, Lendflow supports the highest levels of customization with a flexible UI out-of-the-box as well as a unified API to build natively into your product experience.

Build Your Embedded-Lending Network Today

Connect once, reach 75 + lenders, and start funding customers in days.
Book Demo