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[.green-span] Lendflow Roundup | January [.green-span]

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BY
Beth Gunn
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The new year is off to a strong start at Lendflow. As we kick off January, we’re proud to share some big momentum - from being named a 2025 Tech Trailblazers Award winner in Financial Technology to rolling out powerful new underwriting capabilities that let teams design workflows that truly mirror how credit decisions are made. This month’s roundup also includes fresh insights on where lending is headed in 2026 and deep dives into how embedded capital is transforming industries like construction and healthcare SaaS.
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What We're Excited About

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Lendflow Wins 2025 Tech Trailblazers Award in Financial Technology Category

Lendflow has been named a winner of the 2025 Tech Trailblazers Award in the Financial Technology Trailblazers category. This recognition marks an important milestone in our journey to redefine embedded credit infrastructure and reflects our team’s dedication to innovation in fintech.

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What We're Working On

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Design Underwriting That Mirrors Your Credit Team's Real Workflow

Design underwriting that matches how your credit team actually works. Lendflow lets you build multi-stage underwriting workflows that mirror real decisioning- initial screens, conditional approvals, and final decisions—each with its own data, logic, and thresholds. Every stage runs automatically, delivers real-time results with full transparency, and scales to complex operations like BHG’s three-stage production setup.

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What We're Talking About

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By
Beth Gunn
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January 26, 2026

Design Underwriting That Mirrors Your Credit Team's Real Workflow

We understand the unique complexity of the underwriting process. Most credit teams start with a quick screen to rule out obvious declines, dig deeper once documents arrive, and make a final call after pulling in additional data and closing documents. Each step builds on the last, using new information and tighter criteria as confidence increases. What matters just as much as the individual checks is how smoothly they connect into a single, continuous workflow. That’s the reality Lendflow is designed to support and why we’re excited to enable our partners with the launch of multiple underwriting stages to more closely matching their real workflows.
By
Beth Gunn
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January 16, 2026

Industry Spotlight: Healthcare SaaS and Capital

Running a medical practice is financially complicated in ways many businesses never experience. Providers juggle delayed insurance reimbursements, rising equipment costs, and constant administrative demands, all while trying to focus on patient care. These pressures make cash flow a daily concern, not an occasional one.
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8 Ways Lendflow Outperforms Salesforce Integrations for Deal Flow

Lendflow provides small business financing brokers with a faster, more adaptable path to submit deals to multiple funders than Salesforce‑based integrations like Fundigo or CloudSquare. With a turnkey multi‑lender marketplace, real‑time decisioning, and AI automation, Lendflow removes custom connector work, accelerates offers, and reduces overhead—making it the most versatile lending platform for fintechs and brokerages that prioritize speed and scalability. Below are eight quantifiable ways Lendflow’s embedded credit infrastructure drives more approvals, higher conversion, and lower total cost of ownership compared to CRM bolt‑ons built on Salesforce.
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