[.green-span] Create Multi-Brand Experiences with Ease Using Brand Names [.green-span]

That is why Lendflow now supports multiple brand experiences within a single account login.

With this new functionality, partners can create and manage multiple Brand Names inside their Lendflow organization, each with its own workflows, criteria, and borrower experiences. Companies can now deliver customized funding journeys across brands while still maintaining centralized visibility and operational efficiency.

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Why Multi-Brand Support Matters

Growing companies rarely operate with a one-size-fits-all approach. Different brands often target different industries, borrower profiles, products, or customer segments. While these brands may sit under the same parent organization, the experience each borrower receives should feel unique and intentional.

Until now, managing separate brand experiences could require disconnected systems, duplicated processes, or multiple logins. Lendflow’s new multi-brand functionality removes that complexity by allowing organizations to support multiple distinct lending experiences from within a single platform account.

This gives companies the ability to create brand-specific borrower journeys while keeping reporting, administration, and operational oversight centralized.

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Create Unique Experiences for Every Brand

Partners can now create multiple Brand Names and associate them with unique workflows and borrower platform settings. This makes it easy to customize each funding experience based on the audience a specific brand serves.

Whether a company operates several established sub-brands or wants to experiment with launching a new one, the platform now supports creating and optimizing those experiences without starting from scratch.

The new functionality was designed specifically to support customers with multiple brands under a parent company who need more flexibility in how they manage and present their lending programs. Organizations can now easily attach a new brand, associate it with specific workflows, and tailor the experience to match the needs of that audience.

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Centralized Reporting with Better Brand Visibility

While each brand experience can be customized independently, all activity still lives within a single login. This allows organizations to consolidate reporting, compare performance across brands, and maintain operational consistency across the business.

To support this, Brands are now included as a property on every deal record. Partners can use smart views and filters to segment results by brand, making it easier to analyze performance, identify trends, and manage workflows across multiple lending experiences.

The new Brand column also appears directly in deal views for quick identification and easier reporting visibility.

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Available Today for Lendflow Partners

The multi-brand functionality is available immediately within Organizational Settings.

Implementation is simple. Organizations can add Brand Names directly in settings, assign brands to workflows within the Workflow Builder, and begin managing brand-specific experiences right away.

We’re excited to see how our partners are using this new functionality. If you have questions about getting started, please reach out to our team at customersuccess@lendflow.com.

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FAQ

Can I manage multiple brands from one Lendflow login?

Yes. Organizations can now create and manage multiple Brand Names within a single Lendflow account login while maintaining centralized reporting and administration.

Can each brand have its own workflow and borrower experience?

Yes! Each brand can be associated with its own workflows, criteria, and borrower platform settings to create unique funding experiences for different audiences.

How can I track performance across brands?

Brands are now included as a property on every deal record. You can use smart views, filters, and the Brand column in deal views to segment and compare results across brands.

Where do I set up new brands?

New Brand Names can be added directly within Organizational Settings, and workflows can be assigned through the Workflow Builder. The functionality is available today.

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