[.green-span] Introducing Industry Map: Re-imagining Business Classification for Faster, Smarter Lending [.green-span]
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If you work in credit, underwriting, or any role that depends on reliable business data, you know the pain points all too well. NAICS and SIC codes are the skeleton of modern risk models, yet the processes and tools behind them still feel stuck in the 1990s. Siloed databases force you to reconcile conflicting classifications; “verification” is little more than an email chain that drags on for days; and the privilege of enduring all that friction often comes bundled with per-match fees and rigid annual contracts.
Industry Map uses AI to classify businesses in real time, giving you the clarity you need to move quickly without sacrificing accuracy or compliance.
Why the Old Model Is Broken
1. Outdated data sources. Many providers still rely on static registries compiled from periodic filings. That means your “fresh” pull could be months - or years - behind reality.
2. Rigid, manual workflows. Each questionable match triggers a manual review queue. The result? Long turnaround times, higher operational costs, and customer abandonment.
3. Expensive pay-per-match pricing. Most firms charge a premium every time you ping their database, then lock you into multi-year commitments. You end up paying more at precisely the moment when you need to stay agile.
4. Conflicting classifications. Pull the same applicant from two different data vendors and you may get two different industry codes. Which one do you trust and who’s liable if you guess wrong?
These inefficiencies cascade through your organization: higher cost of acquisition, fractured risk models, and a slower path from application to funding.
How Industry Map Changes the Game
AI-Powered Classification
Industry Map ingests signals - from government filings to web footprints and transaction data - and uses machine learning to assign the most probable NAICS or SIC code in seconds. The model is self-calibrating, so as the business evolves, the classification evolves with it.
Real-Time Verification
Because Industry Map runs on live data streams, you get instant confirmation that a business is who it claims to be and operates in the sector it says it does. No more waiting for manual look-ups or bouncing between CSV files.
Seamless Lendflow Intelligence Integration
Industry Map plugs straight into the rest of the Lendflow ecosystem - fraud checks, cash-flow analytics, decisioning models - so your team can orchestrate the entire credit journey from a single, unified dashboard.
The Bottom Line
Speed and precision are no longer mutually exclusive. With Industry Map, lenders, fintechs, and embedded finance platforms can approve the right customers faster, price risk more accurately, and slash operational overhead—all while delivering the seamless experience modern borrowers expect.
Ready to leave broken classification behind? Book a demo today to see how Industry Map can streamline your underwriting, bolster your risk controls, and unlock new growth opportunities.