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[.green-span]Fueling Smarter, Faster Embedded Lending[.green-span]

BY
July 24, 2025
Welcome to the Lendflow Roundup, your monthly briefing on all things Lendflow. Each edition brings you the latest product launches, platform enhancements, and insights shaping the future of credit decisioning.
Strategy
Technology
Marketing
Company News

What We're Excited About

Scaling Embedded Finance Made Simple

Today, we’re proud to share a more unified and powerful way to experience the Lendflow platform. We’ve organized our capabilities into three strategic pillars that reflect the full spectrum of what we do - from distribution to decisioning to automation. These pillars work together to give our partners a scalable, intelligent, and operationally efficient foundation for embedded lending.

And at the center of this evolution is Lendflow Automate: a new suite of AI-powered tools that transform how lending operations are executed.

Explore More >

AI-Powered Voice Assistant - Try It Live!

Lendflow’s AI-powered voice assistants are designed to transform lending operations by automating both inbound and outbound calls, delivering 24/7 borrower support, and significantly cutting communication costs. These human-like agents can handle key tasks such as walking applicants through the loan process, scheduling meetings, and collecting documents. Unlike traditional phone outreach, Voice AI operates around the clock, integrates seamlessly with CRMs, and adapts to borrower needs using real-time feedback. With proven results like faster document collection, reduced costs, and improved conversion rates, Lendflow helps lenders boost efficiency and close more deals without expanding their teams.

Discover Voice >

Updates

What We Recently Released

Industry Map

Industry Map streamlines business classification by instantly assigning accurate NAICS codes using AI, eliminating the need for outdated and expensive data providers. It replaces slow, error-prone processes with smart, scalable solutions that reduce manual work by up to 70% and cut costs by as much as 30%. Flexible pricing plans make it accessible for organizations of any size, helping lenders avoid long-term contracts and per-match fees while improving data reliability.

Explore Industry Map >

Borrower Platform Customization

Our enhanced Borrower Platform empowers users to build fully customized, branded, and compliant applicant journeys tailored to your audience. With tools for branding, stage customization, offer templates, and field visibility, users can craft a seamless and trustworthy experience from start to finish. Dynamic offer layouts and re-engagement workflows further boost conversions by helping borrowers make informed decisions and revisit declined opportunities.  With these upgrades, Lendflow puts you in full control of a smarter, faster borrower experience.

Start Customizing >

Attribute Builder

Attribute Builder gives you the flexibility to define, manage, and automate custom attributes that support every stage of the lending lifecycle. It enables users to create dynamic calculations, integrate third-party data, and apply custom logic for underwriting, scoring, and offer generation. The latest enhancements include an improved formula interface, logic testing, and backend upgrades, with more features on the way.

See How it Works >

Checkout

We're excited to introduce a major enhancement to the Borrower Platform: Online Checkout, a powerful new feature designed to bring speed, transparency, and efficiency to the final stages of your funding process. Online Checkout simplifies and streamlines the post-approval process by guiding applicants through each step required to finalize their funding. Fully integrated into the Borrower Platform, Checkout eliminates manual hand-offs and confusion, reducing drop-offs and accelerating conversions.

Learn More >

Blog

What We're Talking About

Innovation in NAICS Code Identification: Powering Smarter Lending Decisions

Most lenders don’t think twice about NAICS codes - until something goes wrong. Incorrect industry classification can trigger ripple effects that impact everything from pricing to portfolio performance.

Finding the Sweet Spot: Why AI Still Needs a Human Touch

AI is everywhere. It’s fast, efficient, and getting smarter by the minute. So it’s tempting to let it run on autopilot and just trust the tech to “figure it out.”

KYB Broken? Let Automation Fix It

In a world where embedded finance is transforming how companies offer and access financial services, a broken onboarding experience isn’t just annoying - it’s a growth killer.

Using AI Agents in Loan Servicing

For fintechs, banks, and embedded finance platforms, AI agents represent a game-changing opportunity to scale operations, reduce manual workloads, and improve the borrower experience.