Author:

Jon Fry

CEO and Founder
Jon is a serial entrepreneur who has built several companies in the fintech space. He writes about all things fintech, embedded finance and their intersection with other tech.
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Build, Buy, or Partner
By 
Jon Fry
 • 
August 23, 2022

Build, Buy, or Partner? The True Cost of Standing Up a Credit Decisioning Engine

You can take three approaches to create a Credit Decisioning Engine: build your own, buy an existing solution, or partner with best-in class providers. An analysis of each option reveals one clearly stands ahead of the pack.

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Creating the Amazon Experience for B2B Financing
By 
Jon Fry
 • 
August 9, 2022

Creating the Amazon Experience for B2B Financing

The Amazon customer experience lets customers access all of the services they need in one convenient location — embedded finance can bring that same experience to your business.

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By 
Jon Fry
 • 
July 20, 2022

The future of capital delivery: Specialized credit marketplaces connecting lenders and fintechs to qualified SMBs

Highly qualified, high-intent SMB applicants, efficient underwriting, better approval rates, and enhanced customer satisfaction levels — through Lendflow’s specialized embedded credit marketplace, lenders and fintechs break through to qualified, niche SMBs in a whole new way.

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Laptop
By 
Jon Fry
 • 
June 23, 2022

What is an Embedded Credit Operating System (ECOS)? And how can it help companies build better credit products?

Lendflow’s Embedded Credit Operating System (ECOS) provides powerful underwriting technology that helps fintechs and SaaS build effective credit products in days, not months.

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Serious young man supervisor analyse financial report of responsible worker pay attention on mistakes propose correction
By 
Jon Fry
 • 
June 17, 2022

How to launch credit products faster

More precise credit analysis, minimized risk, faster launch times — automated credit decisioning delivers the optimization levers needed to catalyze growth for early-stage fintechs.

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By 
Jon Fry
 • 
June 6, 2022

How a Proper Data Aggregation API can Help Fintechs go to Market Way Faster

Fintechs must tap into advanced data aggregation to collect data from multiple sources using a single API and contract, for faster, cheaper, and more accurate credit onboarding and underwriting.

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A man in a suit in his left hand holding a cell phone His right hand marked a pen on the screen of a tablet, and the laptop screen shows the rapidly growing table of values.
By 
Jon Fry
 • 
May 13, 2022

How Lenders Find More Qualified Customers…and Approve Them for Credit Faster

With the right automated credit decisioning strategy, lenders can improve underwriting accuracy and avoid overlooking qualified borrowers.

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Surveyor builder Engineer with theodolite transit equipment at construction site outdoors during surveying work
By 
Jon Fry
 • 
May 6, 2022

Vertical SaaS Companies Use Lendflow to Accelerate Growth

Embedded lending gives SaaS companies an edge. As a high-value and cost-effective growth driver, embedded lending helps SaaS companies expand their customer base, boost engagement, and unlock new revenue streams.

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yellow safety helmet on the work desk
By 
Jon Fry
 • 
April 8, 2022

How Advanced Credit Decisioning Tools Help Lenders Beat Fintechs at Their Own Game

Advanced decisioning tools are helping lenders innovate existing underwriting models and power growth — without compromising their institutional underwriting requirements.

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African-American business data analyst using a computer
By 
Jon Fry
 • 
March 25, 2022

Unlocking an Untapped SMB Market: Advanced Credit Decisioning Ignites Lenders’ Growth

Lendflow’s game-changing credit decisioning engine allows lenders to run superior risk assessments, qualify and approve SMB customers faster, and gain an edge in market share.

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Statistical notes while working on computers and laptops full of shared resource numbers.
By 
Jon Fry
 • 
March 11, 2022

Lenders Use Cutting-Edge Decisioning to Increase Market-Share and Lower Risk

Lenders can leverage Lendflow’s unmatched credit decisioning engine to approve customers faster, improve underwriting capabilities, and broaden their reach.

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Choose the way forward. Decision concept with directional arrow road marking.
By 
Jon Fry
 • 
March 4, 2022

How Embedded Finance is Disrupting Traditional Financial Services…and What Banks Can Do About It

Embedded financial services offer the promise of speed, convenience, and trust to customers in a way that banks and other lenders struggle to deliver on. Here’s what traditional lenders can do to keep up.

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Modern buildings
By 
Jon Fry
 • 
February 25, 2022

How Intelligent Data Can Bridge the Gap Between Banks and SMBs Seeking Capital

Lendflow’s unique decisioning engine is redefining how traditional financial institutions underwrite SMBs looking for capital.

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Employee focused on managing work processes with their boss, using colorful stickers on paper documents on the office desk, brainstorming work teamwork.
By 
Jon Fry
 • 
February 18, 2022

What is a Decisioning Workflow and How Can it Help Your Business?

Decisioning workflows allow lenders to find qualified borrowers, minimize risk, and operate with maximum efficiency.

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Cooperation process of professional colleagues, men and women, businesswomen in formal attire communicate.
By 
Jon Fry
 • 
February 4, 2022

The Journey From Referral to Embedded Lending

While referral financing was once the only option for SaaS companies looking to connect their customers to capital, it’s no longer the only game in town. In providing a better pathway for SMBs to access capital, we detail how embedded lending is shaking up the industry.

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Businessmen shake hands and end a meeting
By 
Jon Fry
 • 
January 28, 2022

How Lendflow Can Help Improve Customer Metrics & Increase LTV

Lendflow helps SaaS companies boost key customer metrics by offering a better customer experience to their SMB customers.

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Starting small business SME owner entrepreneurs check online orders to prepare to pack boxes, sell to clients, some online business ideas
By 
Jon Fry
 • 
January 21, 2022

Strategies to Accelerate Product-Led Growth

Embedded financial services have emerged into one of the most efficient ways to generate sustainable product-led growth.

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Financial savings concept, commercial equipment in paperwork.
By 
Jon Fry
 • 
January 14, 2022

Build, Buy, or Partner? The True Cost of Standing Up a Lending Program

You can take three approaches to creating an embedded lending program: building, buying, or partnering. An analysis of each option reveals one to clearly stand ahead of the pack.

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How Lendflow Helps SaaS Companies Connect SMBs to Capital
By 
Jon Fry
 • 
December 29, 2021

How Lendflow Helps SaaS Companies Connect SMBs to Capital

The lending industry was rife with inefficiencies for far too long, so we decided to transform it.

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How is Embedded Finance Improving the Lending Process?
By 
Jon Fry
 • 
January 7, 2022

Is Embedded Finance Redefining How We Access Money?

Embedded finance promises to revolutionize the lending industry, empowering SaaS companies to connect their customers to capital quickly.

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Top view of the architectural engineer working on his plans with documents at the construction site. meeting, discussion, design, planning, roofing
By 
Jon Fry
 • 
December 22, 2021

How to Start Your Embedded Lending Program

The blueprint for getting your embedded lending program up and running, allowing you to start delivering capital to customers.

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Stadistics
By 
Jon Fry
 • 
December 9, 2021

How Embedded Lending Can Benefit Your Business

Embedded lending drives businesses forward, creating new revenue streams and allowing businesses to efficiently grow at scale.

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Skyline
By 
Jon Fry
 • 
December 2, 2021

A Guide to Embedded Lending

Learn more about embedded lending, why it works, and what its emergence means for the future of financing.

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